Caring for Handloom Linen

Handloom linen is alive in a way industrial cloth isn't. The slubs and slight irregularities aren't flaws — they're the weaver's hand, and they're why two of our camp-collar shirts are never quite identical.

First wash: cold water, gentle cycle, mild detergent, alone. Handloom relaxes noticeably after its first wash — expect the fabric to soften and the drape to improve immediately.

Never tumble dry. Linen's fibres are strongest wet and most brittle under dry heat. Hang it in shade, slightly stretched at the seams, and it will need barely any ironing.

Creases are part of the language of linen. Iron the collar and cuffs if you must, and let the body do what linen does. A shirt that looks lightly lived-in is wearing exactly as intended.

Stored folded with a breathable cover, good handloom outlasts almost everything else you own. We have customers still wearing pieces from our first 2019 run — softer now, they insist, than anything money can buy new.